Partner Training
Sales & partner playbook

Everything you need to explain LocalClicks and answer the tough questions.

Read it once start to finish. Keep it open on calls. The question search is the fastest way to find an answer mid-conversation.

Jump straight toSearch common questionsThe 30-second pitch
01 · The 30-second pitch

Say it in one breath.

“LocalClicks gets local service businesses found on Google and in AI tools like ChatGPT, then turns those searches into calls. We build the website, handle the SEO and reviews, and it’s all one flat monthly rate with no contract.”

Open with the AI angle: “Did you know people are asking ChatGPT who to hire?” It starts the conversation.Copy pitch
02 · What we actually do

One system, five parts. Live in 10 days or less.

Website

Custom, AI-optimized site

Built to turn visitors into calls, live in 5–10 days.

SEO

Local search rankings

Our ranking system for Google Search and the Maps pack.

AEO

AI search visibility

Showing up when customers ask ChatGPT or Google’s AI Overviews.

Google Ads

Paid ads management

A flat monthly fee, not the usual 15–20% of ad spend.

Reviews

Reputation management

An automated system that brings in more Google reviews.

The short version

“Everything a local business needs to get found and get calls, plugged in for them.”

03 · The old way vs. LocalClicks

Better results at a fraction of the cost.

The old wayLocalClicks
Website launch6+ weeks5–10 days
Upfront cost$5–10kZero upfront
Contract12+ monthsMonth-to-month
Time to results6–9 months3 months or less
AI search (ChatGPT)Not built for itRanks on AI chats + search
Google Ads fees15–20% of spendFlat monthly fee
ReviewsManual requestsAutomated review system
04 · Who’s a good fit

Local service businesses that win customers from Google.

Industries we serve

CleaningRoofingFencingLawn careConcreteHVACPlumbingPest controlPaintingRemodelingDeck & patioPoolsAutoEquipment rentals

Best ROI story: fencing and other high-ticket trades, where one job can pay for months of service.

Qualifying questions to ask

  1. How do most new customers find you today?
  2. What’s one new job worth to you?
  3. If someone asks ChatGPT for a [trade] near you, do you show up?
  4. How many calls a week would change your business?

Not a fit: businesses with no local service area, or one-off verticals outside the list.

05 · Proof to share

What clients see in their first 90 days.

3.4xincrease in website clicks
+67%more Google Maps views
2.7xincrease in local calls

Three stories to know by heart

Yellowstone Motel$16k → $35k+

Monthly revenue after the new website and marketing system.

Mint Clean Co.27 leads

In month one. “On track to grow $6,500 in rev this month.”

Hatch Fertilization#1 in 2 months

New website ranking #1 on Google, plus 37+ new reviews.

Also true: 50+ happy clients, rated 4.9/5. More case studies on the homepage.

06 · Pricing & the offer

Simple enough to say on the first call.

Monthly rate Starting At$1,000/moFlat rate. Confirm before launch.
ContractNoneMonth-to-month. Cancel anytime.
GuaranteeNo noticeable results in 6 months? We keep working free until they 10X their investment.
Partners: you don’t need to quote pricing. Make the intro and our team walks them through it on the demo call.
07 · Common questions

What prospects ask, and what to say.

Search questions
Say this

We cover Google and AI search like ChatGPT, we launch in days, and there’s no contract. You stay because it works.

Copy

Most agencies still run old-school SEO on 12-month contracts with results in 6–9 months. We plug in a website, local SEO, AI search and reviews as one system for one flat monthly rate.

Say this

Your customers are starting to ask it who to hire. If you’re not in those answers, a competitor is.

Copy

This is usually the most interesting part of the call. Try it live: ask ChatGPT for “best [trade] in [their city]” and see who shows up.

Say this

Most clients see movement in 30–60 days and clear results within 90.

Copy

The website launches in 5–10 days. In the first 90 days clients typically see 3.4x website clicks, +67% Google Maps views and 2.7x local calls.

Say this

No. It’s month-to-month.

Copy

Our goal is to be their marketing partner for life, and we earn that every single month.

Say this

No. There’s zero upfront cost. The website is part of the monthly plan.

Copy
Say this

If you don’t see noticeable results after 6 months, we keep working for free until you 10X your investment.

Copy
Say this

Great, you can keep it. We’ll work with your existing website and optimize it to improve your rankings. There’s no requirement to get a new site.

Copy

This takes a common objection off the table. If their site is holding them back, it’s fine to mention that a rebuild is an option, but never make it a condition of working with us.

Say this

You do. The website is yours, and it stays yours if you ever leave. We don’t do any of those old agency tricks.

Copy

Say it plainly and with confidence. This question usually comes from someone who got locked in by a past agency, and a clear “you own it” builds a lot of trust.

Say this

No one honest can. What I can show you is what we’ve done for businesses like yours.

Copy

Point to Hatch Fertilization (#1 in 2 months) or Echohawk Law (#1 for law firms in their city).

Say this

That’s exactly why there’s no contract. You’ll see results in your own calls and numbers.

Copy

Ask what went wrong. It’s usually a long contract, no reporting, or no results. We fix all three.

Say this

What’s one new job worth to you? For most clients, one or two jobs a month covers it.

Copy

Do the math together. A fence, roof or HVAC install can pay for months of service on its own.

Say this

Access to your Google Business Profile, a short kickoff call, and a quick review of your new site.

Copy
Say this

We focus on local service businesses: cleaning, roofing, fencing, HVAC, plumbing, lawn care and more.

Copy

If they’re outside our industries, it’s fine to say we’re not the best fit. It builds trust for the next referral.

No questions match that yet. Ask in [#sales Slack channel] and we’ll add it here.

08 · Handing off a lead

From first call to booked demo.

Make the intro. We handle the rest.

01

Send the booking link

Send them the demo booking link, or book it for them while you’re on the phone.

02

They name you when booking

The booking form asks who referred them. Make sure they put your name. There’s nothing for you to log.

03

We prep the call

We research the business before the demo and bring helpful ideas, whether they sign or not.

01

Send the booking link

Share the demo booking link or copy the intro email below. There’s nothing to sign up for or log.

02

They name you when booking

The booking form asks who referred them. Ask them to put your name so you get credit.

03

You get paid

We take the call. When they sign, you get $500 plus 10% of their payments for their first 12 months.

Larger partners: if we’ve set you up with your own private landing page and link, send that instead of the standard booking link. Leads who book through it are tied to you from the start.
Intro email templateCopy email

Hi [Name],

I want to introduce you to the team at LocalClicks. They help local businesses like yours show up on Google and in tools like ChatGPT, and turn that into more calls. No contracts, one flat monthly rate.

They’ll do some research on your business before the call and come with ideas either way. Worth 20 minutes. Book a time here: cal.com/payton/localclicks, and when it asks who referred you, just put my name.

[Your name]

09 · Words to use

Warm, direct, zero jargon.

Say

  • “More calls” and “more customers”
  • “Show up on Google and ChatGPT”
  • “No contract, one flat rate”
  • “Here’s what we did for a business like yours”

Avoid

  • Jargon: backlinks, schema, SERP, algorithm
  • Promising a specific ranking or #1 spot
  • Pressure: “this price ends today”
  • Knocking their current agency by name
10 · Resources

Links you’ll send most.